Writing a Persuasive Brochure at Lakeshore Learning

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3rd–5th Grade

	Objectives Students will use reference materials to research information for their writing. Students will write and assemble a tourist guide for a vacation destination of their choice. Students will make a persuasive oral presentation to classmates.
	Materials Needed Sample tourist pamphlets for exotic vacation destinations (available from local travel agents or hotels) Reference materials Travel Brochure reproducible Crayons or markers Glue (optional) Scissors (optional)
	Introduction Ask students, “If you could visit anywhere in the world, where would you go? What would you do there?” Invite students to share their responses. Encourage them to talk about places they have never been but would like to see. Prompt students to point out their destinations on a map.
	Procedure Display a couple of tourist brochures, and explain that pamphlets like these are used to advertise the most popular attractions at a destination. Read a few brochures and discuss any persuasive language that is used. Write these phrases on the board or chart paper. Ask students, “If someone were visiting our area, what would you recommend that they see and do?” Record student responses in a list on the board. After students have brainstormed several ideas, have students vote on the top three or four attractions. Then ask, “What do you think a visitor might want to know about each place?” Prompt students to think about details such as when it’s open, where it’s located, what visitors can do there, how much it costs and what visitors should wear or bring. Ask, “How would we find this information in order to include it in a pamphlet or visitor guide?” Reinforce responses such as calling the location directly, looking it up on the Internet, reading about it in a tour book and researching it in an encyclopedia.
	Guided/Independent Practice Tell students that they’re going to use these strategies to research and design a visitor’s pamphlet for a destination of their choice! Explain that they can choose the destination and the attractions they include, but the information must be accurate. Provide students with the Travel Brochure reproducible and have them fold it into thirds. Instruct students to include descriptions and three accompanying pictures. Explain to students that the first panel of their brochure should show their destination along with a persuasive sentence or two stating why someone should travel there. The second and third panels should each show an attraction from their destination with informational sentences. (The pictures can be hand drawn, printed from the computer or cut out of magazines or brochures.) The outside of the brochure can also be designed with a title and images. Give students at least an hour to research their chosen destination and another hour to compile the information into a pamphlet. (You may want to assign the research as an at-home project and allow time in class for the pamphlet design and assembly.)
	Conclusion After students have completed their pamphlets, invite them to give a one- or two-minute presentation persuading others to visit their destination. Display the pamphlets on a bulletin board titled “Sensational Getaways!”
	the 3rd–5th grade lesson plan. (Includes all printable materials.)

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